This is Electrical Deals Direct

Let's face it, not many people feel the need to become experts in electric water heaters, hand dryers or boiling water taps: but you need to understand enough to avoid an expensive buying mistake.

So Since 2010, James and Tim have been hard at work building a team of nerds in these areas so that you don't have to be one. Whether it's cups per hour, decibel levels or the differences between vented and unvented water heaters, they've got the answers which will get you to a successful purchase as quickly as possible. In doing so, they have been creating the reputation of Electrical Deals Direct as a helpful, knowledgeable and fair group of people who will go the extra mile to make sure you have all the right information to buy the very best products at the very best prices.

The results speak for themselves: not just in the growth of the company, but in the opinions of our customers and suppliers. Work with us and you'll see why so many of our customers have come back to us time and time again, allowing us to grow into a company that has provided many millions of pounds worth of hand dryers, boiling water taps and electric water heating throughout the UK.

James Loveridge

With decades of experience of the electrical products industry, James’ ability to continually exceed expectations has been key in building the company’s reputation. He’d hate to admit it, but nothing excites James more than having in-depth conversations about hand dryers and boiling water taps. Find out what he thinks about hand dryers with blue lights or how to heat water for your apartment. That would explain why he never gets invited to parties, then.

Tim Hodder

More than just some old bloke who likes cricket, Tim has combined an extraordinary understanding of technology with a passion for customer service to deliver the most informative and easy-to-use website in the industry. Look out for how articles from the Advice Centre are right where you need them when you are viewing products. Or even better, see what he thinks about the 'cups per hour' measurement or if he cares much about loud hand dryers.

Harry Turner

Harry Turner is our Managing Director, the person who is at the heart of everything we do. From coordinating with suppliers to making sure our website is always up-to-date, Harry ensures that every aspect of our operations is seamless. With his keen eye for detail and efficient management, he guarantees that everything flows perfectly. Outside of work, Harry is an avid golfer and is always looking forward to the next opportunity to hit the greens. Suppliers, take note – if you invite him to your golf days, you'll not only get a great game but also build an even stronger partnership!

Diana Borek

Diana (pronounced Dee-Anna - it's worth getting right!) is our go-to specialist for proactive customer support. Whether you're managing an account, negotiating a large contract, or need the latest insights in our specialist sectors, Diana makes sure you have the right product information, competitive pricing, and accurate comparison data to secure the best deals. When she's not supporting clients, Diana can usually be found cycling through the countryside, hiking scenic trails, capturing moments through photography, or playing the piano - bringing the same focus and creativity to her hobbies as she does to her work.

Kori Sells

Kori's job is to bolster the team's already shining talent. A self-proclaimed old-man-in-training, when he's not in the snooker hall or in PPT mode (Practicing Pointless Trivia), he's the shining star at the heart of all PPC, SEO, and E-commerce developments. Where facts and figures are concerned, he's always on hand and more than eager to get things sorted.

Breen Harvey

Breen is the kind of person you hope answers when you call us, and luckily, she usually does. With solid experience from her time at a plumbers merchant, she brings a wealth of practical knowledge that customers genuinely rely on. Whether it is product advice, stock queries, or a tricky technical question, she is quick to get to the bottom of it and even quicker to resolve any issues. Add in her bubbly, funny, and friendly personality, you have someone who makes getting the job sorted feel easy and enjoyable. When she is not expertly handling customer queries, she is usually planning her next holiday or getting stuck in a good book.

Steph Lambert

Steph is the driving force behind all things email and social media, sitting right at the heart of every campaign while also keeping a close eye on the numbers. From managing finances to crafting beautiful email campaigns, she makes sure the brand message is loud, clear, and impossible to ignore. Equal parts creative and organised, Steph brings energy, precision, and personality to everything she does. Outside of work, she is usually racking up miles in training for her marathon or completely immersed in a good book.

Gemma Hodder

With a great deal of experience in many areas of the Electrical Deals Direct business empire, Gemma now brings her skills to managing our Water Heating Spares business, making sure our customers can 'Repair and Re-use' rather than have to buy again when their water heaters fail. With her usual (near obsessive) attention to detail she makes sure you have the right parts at the right price and that you can get them as quickly as possible - whichever of our platforms you find yourself on. Outside of work, you'll find Gemma cheering on her kids at the local Rugby club, watching her daughter at the local dance class, or drinking wine at the neighbourhood book club.