Who are the guys and girls behind Electrical Deals Direct?

Let's face it, not many people feel the need to become experts in hand dryers or boiling water taps: but you need to understand enough to avoid an expensive buying mistake.

So Since 2010, James and Tim have been hard at work building a team of nerds in these areas so that you don't have to be one. Whether it's cups per hour, decibel levels or the differences between vented and unvented water heaters, they've got the answers which will get you to a successful purchase as quickly as possible.  In doing so, they have been creating the reputation of Electrical Deals Direct as a helpful, knowledgeable and fair group of people who will go the extra mile to make sure you have all the right information to buy the very best products at the very best prices.

The results speak for themselves: not just in the growth of the company, but in the opinions of our customers and suppliers.  Work with us and you'll see why so many of our customers have come back to us time and time again, allowing us to grow into a company that has provided many millions of pounds worth of hand dryers, boiling water taps and electric water heating throughout the UK.

James Loveridge

With decades of experience of the electrical products industry, James’ ability to continually exceed expectations has been key in building the company’s reputation. He’d hate to admit it, but nothing excites James more than having in-depth conversations about hand dryers and boiling water taps. Find out what he thinks about hand dryers with blue lights or how to heat water for your apartment. That would explain why he never gets invited to parties, then.

Tim Hodder

More than just some old bloke who likes cricket, Tim has combined an extraordinary understanding of technology with a passion for customer service to deliver the most informative and easy-to-use website in the industry. Look out for how articles from the Advice Centre are right where you need them when you are viewing products. Or even better, see what he thinks about the 'cups per hour' measurement or if he cares much about loud hand dryers.

Harry Turner

Harry's lightning grasp of facts on new products and figures mean that Harry is the Go-To man for the latest blogs and information on all the new product lines being added to the site. Whether you need to diagnose a fault on your Mitsubishi, or understand the difference between chilled and ambient water, he'll have the answer. 

Gemma Hodder

Amongst other things, Gemma looks after all things financial. She makes sure we pay all our suppliers on time and that all our fabulous account customers get perfect invoices and statements, crafted by her own fair hand. However, if you owe us money, she’ll be on your back faster than a rodent up the proverbial drainpipe! As a busy Mum, Gemma also runs her own voluntary taxi service for all the family.

Diana Borek

Diana (pronounced Dee-Anna, of course) is our expert in delivering proactive support to our loyal customers. If you are an account customer, are working on a big deal, or just need to be kept up to date with the latest developments in any of our specialist areas, Diana will be delivering you the most suitable product information, the best prices and the latest product comparison data so you can win your contracts at the best price.

Kori Sells

Kori’s job is to bolster the team's already shining talent. As the owner of the youngest, least worn out brain in the building and a fresh set of eyes, Kori is more than willing to lend a hand in any area of the business, with the focus on tech stuff. Where facts and figures are concerned, our dancing DJ is always on hand and more than eager to get things sorted!

Breen Harvey

Despite her young age, Breen has a wealth of experience and expertise, having trained as a plumber and worked in a plumbers’ merchant. She usually wins the race with the rest of us to pick up the phone first – which could be her lightning fast reflexes and great customer service ethic… or it could be that given her track record in the boxing ring, we’re happy to not get in her way. Either way, you’re likely to be speaking with her if you call up for help and support.