Electrical Deals Direct spoke with Mark Hinton, General Manager at Warner Howard about their current and future plans in the company… 

 

Mark Hinton How are we doing? 2020 was an extremely challenging year for us, commercial construction was badly affected by the pandemic, this combined with thousands of dryers incorrectly being “turned off” when users mis interoperated the governments message, compounded by people working from home, meant that at one point we were struggling at over 80% down on 2019. The sales team were furloughed, leaving just a few of us the run the business & look after our customers, but in my opinion, we maintained our high levels of customer service, & came out of the pandemic stronger than we were before. We ended our FY still slightly down, but we are all really happy with the recovery. 

I’m really excited that we will be launching two new units in September/October, they will be entry level “Airstream” units, but marketed & branded as phs Warner Howard. They will be called the MR600 (MR Mid-Range, 600W) a high performance cool air dryer, & the MR1100 (1100W) a high performance warm air dryer, available in White & Nickel initially, but we will add Black if we see strong demand. These units use the same connector & back-plate as our premium Airstream range, but will cost significantly less, making them idea for schools, colleges & offices alike. I foresee these being top sellers, particularly in these very budget conscious times. 

Our top selling product remains the Airforce, it’s a great combination of speed, low energy consumption, & reliability, it has become, & will continue to be the contractors favourite hand dryer, as well as the natural choice for the majority of architects. I think these two factors keep Airforce in the top position, we have faster, quieter units but nothing looks like its set to topple Airforce from the no. 1 slot…. 

How do we compare with our competitors?, a really good question… I like to think that unlike the majority of our competitors, we have dryers to suit every project application, & all the key industry price points, on the shelf ready for immediate despatch, we pride ourselves on being an easy supplier to deal with, & then back this up with industry leading customer service… Why look anywhere else? 

For any more information on Warner Howard products click here, call one of the team on 01934 253600 or click below to instantly chat with us.